BUBBLE BURST
Bubble Tea in a Can
March 2024
Bursting with flavour, bubbling with joy!
About Brand
Bubble Burst isn't just a beverage; it's an experience. As someone deeply passionate about bubble tea and its vibrant culture, I created Bubble Burst to share my love for this beloved drink with others. The name itself, "Bubble Burst," signifies the explosive burst of flavour and joy that awaits within each can. It's a nod to the excitement and anticipation that bubbles up when you crack open a fresh can of bubble tea.
Design Concept
As I crafted Bubble Burst's packaging design, my goal was to seamlessly blend convenience with superior taste and quality. Leveraging advanced design tools such as Figma and Adobe Illustrator, I crafted each detail to showcase the unique characteristics of our flavourful variants. My website interface further elevates the consumer experience, allowing users to interactively explore the range of offerings.
Logo Design
The Bubble Burst logo, crafted from the ZHICCO MIPPA typeface, is a playful and creative representation of the brand's essence. By adding circles to specific characters, I created a bubbly effect reminiscent of bubbles and boba pearls, which are iconic elements of bubble tea. The circle shapes within the typeface not only add visual interest but also evoke a sense of fun and excitement, perfectly capturing the spirit of Bubble Burst. This typeface was specifically chosen for its ability to complement the words "bubble burst" and its playful nature, aligning seamlessly with the brand's identity. Through the logo, Bubble Burst promises a refreshing and indulgent experience that delights the senses and captures the imagination.
Colour Palette
BHUDDA GOLD
#CF9800
KEPPEL
#43A0A5
RED DEMASK
#DD6442
Packaging Design
The Bubble Burst packaging design embodies the essence of my brand, promising a unique flavour experience. Positioned at the centre in crisp white, the logo reflects my commitment to quality, complemented by the playful ZHICCO MIPPA font and sophisticated sans-serif fonts Poppins and Inter. Each can features a striking graphic illustrating the tantalising essence of bubble tea, enticing consumers with delightful bubbles representing signature boba pearls. The packaging design, tailored to each flavour variant's colour palette, ensures a harmonious visual experience. Prominent messages like "Enjoy every sip" encircle captivating logo graphics, promising pure enjoyment and seamless retail integration with discreetly placed barcodes.
EXPERIENCE BUBBLE TEA LIKE NO OTHER
Explore Bubble Burst's interactive website, a pivotal component of the brand experience. Engage with the prototype by clicking to interact!
I utilized rolling cans to highlight the comprehensive design.
Bubble Burst:
Sip, Smile, Repeat!
