About Brand
At Crustopia, I believe that everyone deserves a taste of pizza paradise without breaking the bank. My mission is simple: to serve up delicious, firewood-fired pizzas made with fresh ingredients at prices that won't empty your wallet. Crustopia isn't just about serving great pizza; it's about creating an atmosphere that feels like home. I want Crustopia to be a place where people feel comfortable and welcomed, where they can relax and enjoy a slice without any intimidation. That's why my brand is designed to be sleek and playful, breaking away from the traditional, uninspired aesthetics of many pizza brands today.
Design Concept
The design concept for Crustopia draws inspiration from the joy of freshly baked pizza. The colours evoke passion and freshness, resembling pizza flavours. The "Brother" font adds whimsy, with a hand-drawn pizza backdrop emphasizing firewood authenticity. Two logo variations capture Crustopia's essence: one with a pizza behind the logo and slogan, the other with text warped around a circle, symbolizing satisfaction. The "Brightsight02" font ensures consistency. Crafted with Photoshop, Illustrator, XD, and Figma, Crustopia promises affordable, flavorful slices that ignite imaginations.
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